On March 1, 2022, the China Textile Federation’s Chaozhou Traditional Craft Work Station held the 2022 work meeting at the Chaozhou Cultural Center. On the basis of summarizing the work in 2021, starting from the opening ceremony of the “Promoting Rural Revitalization and Promoting Women’s Entrepreneurship E-commerce Training Public Welfare Project” on March 2, we will start a discussion on the key directions of work in 2022.
Attend at the working meeting were Sun Huaibin, vice president of the China Textile and Apparel Federation, Huang Yixiang, deputy director of the Chaozhou Municipal Bureau of Culture, Radio, Television, Tourism and Sports, deputy director of the Intangible Cultural Heritage Office of the China Textile Federation and the traditional director of the China Textile Federation in Chaozhou. Lu Yin, director of the craft workstation, Pan Yashun, director of the Chaozhou Cultural Center and executive deputy director of the workstation, Ding Ning, senior consultant, She Yanxuan, deputy director, Yan Yubin, deputy director, and other relevant personnel. The meeting was chaired by Lu Yin, the head of the workstation.
In 2021, the workstation organization structure was further improved, and new forces released new vitality. Under the conditions of overcoming the risk of the epidemic, various tasks were steadily advanced and focused, gradually increasing the popularity and influence of Chaozhou embroidery. The Chaozhou workstation combines the actual development of Chaozhou traditional textile crafts, gives full play to the demonstration and leading role of local brand enterprises and intangible heritage inheritors, and carries out research, study and training, exhibitions, publicity and promotion, and innovative development of Chaozhou traditional culture and traditional crafts. A lot of fruitful work. In order to promote the excellent culture of Chaozhou, inherit traditional skills, enhance cultural confidence, create a new business card of “Chaozhou Famous Embroidery”, explore and implement the innovative model of sustainable development of textile intangible cultural heritage in the new era, we have made certain achievements. In the past year, the China Textile Federation’s traditional craft workstation in Chaozhou, Guangdong has focused on Chaozhou embroidery, gathered advantageous resources in the industry, actively organized training courses, participated in exhibitions, vigorously cultivated intangible cultural heritage brands, participated in intangible cultural heritage promotion, and promoted intangible cultural heritage. The campus has played its due role in revitalizing traditional crafts, promoting the better integration of intangible cultural heritage into contemporary life, and promoting the innovative development of Chaozhou traditional crafts. In 2021, the workstation will include the development of She ethnic minority costume culture as a key task. The “Chaozhou City She ethnic minority cultural protection regulations” will come into effect on May 1, 2021. She Yanxuan, deputy director of the China Textile Intangible Cultural Heritage Promotion Ambassador Workstation, seized this opportunity and based on the She ethnic group Based on the characteristics of the birthplace of clothing, bold innovation and originality in the design and production process make the She ethnic phoenix costume shine brightly in the intangible heritage, full of colors and highlights the distinctive national artistic characteristics. The Chaozhou phoenix costume restored by She Yanxuan It is permanently collected by the Museum of Chinese Ethnology.
At the work meeting, after discussion, it was determined that the direction of the workstation in 2022 will continue to take the inheritance of Chaozhou embroidery as its mission, the goal of bringing Chaozhou embroidery products to public life, and the focus on promoting the clothing culture of the She ethnic group. Sun Huaibin made a concluding speech at the meeting, fully affirming the work station’s work achievements over the past year, and gave several suggestions on the work plan for 2022. First, continue to integrate superior resources, gather multiple forces, strengthen interactive exchanges, expand publicity and promotion, and jointly promote Chaozhou embroidery traditional craftsmanship to enter a new stage of revitalization and development; second, formulate a systematic promotion plan for the inheritance, protection and development of She costumes, so as to Taking the clothing of the She people as an entry point, we can deeply explore the connotation of the traditional culture of the She people, promote the systematic development of She people’s culture, and drive the comprehensive development of tourism, food, B&Bs, dance, etc.; third, establish the status and voice of the birthplace of Chaozhou She people’s culture, and shape the clothing of the She people. brand, take advantage of the industry’s advantages, actively participate in major publicity and display activities across the country, and enhance the influence of She clothing; fourth, “Chinese Trendy Embroidery” will be published in April 2022. It is necessary to do a good job in the publication and publicity of this monograph and give full play to Its academic value helps the inheritance and development of Chaozhou embroidery.
In addition, Sun Huaibin also introduced the “14th Five-Year Plan Textile Intangible Cultural Heritage Industry Guidance” issued by the Intangible Cultural Heritage Office of the China Textile Federation in 2021, the national tie-dye skills competition, and the training of craft designers. For innovative work such as formulating textile intangible cultural heritage industry standards, it is hoped that the workstation can learn from various innovative models and apply them to actual work, bringing inspiration and new development space to the inheritance and development of Chao embroidery and She costumes.
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